Vinum Hotels South Tyrol – Holiday in a prime wine location

Text Anja Reinhardt
Photos Vinum Hotels Südtirol
Vinum Hotels
Embedded in the most beautiful wine-growing areas of South Tyrol, the 29 Vinum Hotels are the perfect holiday destination for anyone who wants to experience wine culture up close and meet personally the people behind it. These family-run hotels are as varied as South Tyrol’s nature: from a castle hotel with its own winery to a design, a tree or an eco-friendly hotel – there’s a perfect Vinum Hotel for every guest!


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In the Vinum Hotels, the vine seems close enough to touch. Here, South Tyrol’s finest wines are stored in time-honoured wine cellars and the hosts personally accompany you through the vineyards. Besides wine menus and many wine-related activities, some hotel wellness areas also offer special wine-based treatments.

Discover wine culture with all your senses

There’s one thing that all Vinum Hotels have in common: they are managed by passionate wine connoisseurs with a deep wine know-how, who are delighted to open the doors to their wine cellar and accompany their guests through vineyards and wineries. Many of the hoteliers belonging to the Vinum Hotels are winemakers themselves and give their guests an insight into the agricultural production chain, revealing what the vine needs to achieve a top wine quality. At the latest during the wine tasting, the guests will experience South Tyrol with all their senses.

Vinum Hotels quality criteria

  • All Vinum hosts are certified sommeliers or even winemakers.
  • Each hotel has its own tasting room or wine cellar and offers different wine and food experiences.
  • At least once a week, the host personally guides the guests through a wine experience.
  • Extensive wine lists paired with personal wine coaching, rarities and niche wines as well as the award-winning wines of the Vinum Hotels‘ winemakers.
  • Wine-based wellness treatments such as grape seed peeling and bathing in a real wine barrel are offered in selected Vinum Hotels with SPA & wellness area.

Furthermore, the Vinum Hotels place great value on haute cuisine. The Vinum chefs create their menus with natural and seasonal ingredients and use mainly regional products from South Tyrolean farmers. Vinum Hotels with gourmet cuisine as well as regional and seasonal dishes. An extensive wine list paired with personal wine coaching, rarities and niche wines as well as the award-winning wines of the Vinum Hotels‘ winemakers round off the holiday package.

The Vinum Hotels South Tyrol are divided into the following categories and focus on different priorities accordingly: Wine & Wellness, Wine & Design, Wine & Romance, Wine & Active, Wine & Tradition.

Vinum Hotels Club

The Vinum Hotels Club was established in 2019. It offers exclusive privileges to members as well as special gifts and services, not only in the Vinum Hotels in South Tyrol, but also in all their partner businesses (wineries, wine shops, gourmet shops, etc.).

About the Vinum Hotels South Tyrol

The VINUM HOTELS SOUTH TYROL are the first and only hotel group in the world with a focus on wine. The group includes three- to five-star hotels. Selected VINUM hotels offer wine-based wellness treatments – from grape seed peeling to bathing in a real wine barrel. The 22 carefully selected, family-run hotels are located in the heart of the South Tyrolean wine regions and are personally managed by passionate wine connoisseurs. All hoteliers are also winemakers or sommeliers


Natürliche Schönheit aus dem Herzen Südtirols

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