The David Beckham Style

Text Joachim Fischer
Photos Jaguar
David Beckham is not only a superstar with one of the highest recognition values in the world, but also a kind of style chameleon.


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David Beckham is not only a world-famous football idol, but also a trendsetter, family man and is now Jaguar’s new advertising face in China. First places on the ‘The Most stylish Brits’ list also makes him one of the best-dressed athletes, whether in a comfortable athleisure style, finding his inner rock star in skinny jeans from Saint Laurent or classically elegant in a three-piece suit from Louis Vuitton. British sporting icon Beckham will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets. 

Bob Grace, Jaguar Land Rover China Managing Director, said: “We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.” 

As part of a long-term partnership, former international footballer Beckham will star in a series of print adverts and TV commercials exclusively in China. David’s role will initially see him feature alongside the new Jaguar F-TYPE Coupé, a sports car that is already regarded as a modern classic and one that is the perfect expression of Jaguar’s vision of modern British style and elegance. His role will develop and will see him feature in many Jaguar brand and product communication campaigns in the coming years, including those for the Jaguar XJ, the company’s award winning large luxury sedan. 

On the start of this new partnership, David Beckham commented: “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”


The new F-TYPE Coupé is the most dynamically capable, performance-focused, production Jaguar ever made and is headlined by the F-TYPE R Coupé, a 550PS/680Nm 5.0-litre V8 supercharged sports car like no other. The all-aluminium F-TYPE Coupé is the embodiment of the uncompromised design vision of the award-winning C-X16 concept. Other Jaguar models, including XF and XJ saloons will also feature in the Beckham campaign to present the full brand line-up to the Chinese consumer. 

You can find more information about the new Jaguar F-Type at Jaguar and Sixt.

In addition to all of this, Beckham is committed to the protection and well-being of children around the world. As with Regine Sixt and Drying little tears (Tränchen Trocknen“), David Beckham is a long-time UNICEF special ambassador for the fight against malaria and devotes time and energy to the health and education of disadvantaged children in Africa.


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