The winning products were selected from hundreds of entries based on skilled and creative uses of Polartec. This year’s Polartec Apex Awards campaign centers the importance of versatility and functionality for today’s consumer, brought to life by a creative campaign featuring photography of all the winning products under the theme “Mountain to Bar and Back Again.” Recognizing the very best in garment design and fabric innovation, it’s the freedom to play and perform in the same solution that makes many of this year’s winners stand out from the crowd. The models in the campaign have been fashioned as characters representing each winning brand’s product.
ARIAT – REBAR POLARTEC ELITE SERIES HIKERKIND – MIDLAYER 01 GRENOBLE COLLECTION – SOFTSHELL JACKET & PANTS
Mountains as unique as the people who travel them. Do you feel like exploring the unique world of the mountains? You can find the tips here.