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The focus is on four different TV commercials, which will be shown in Germany and Belgium in the week beginning September 4, 2023 and in France from mid-September. Each film tells its own, pointed story: of a surprisingly short family trip in a convertible (“Road Trip”), of the spectacular attraction of a rental car (“Birds”) or of Tom and his parents-in-law getting to know each other for the first time (“Sparks”). The movie “Hot Dog” shows that a rental car can also make you speed up your lunch break voluntarily.
Since September, SIXT has been highlighting premium BMW vehicles from the SUV and luxury category, which can be rented for business trips or city breaks, for example. This part of the campaign is accompanied by large-scale (digital) OOH installations in the city centers of Munich, Berlin and Hamburg. The content of the TV commercials covers both key themes, thus rounding off the “Great Emotions” campaign in its entirety.
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