The missonis of the hotel industry

Text Joachim Fischer
Photos Thurnher’s Alpenhof
Every year in mid-December, the starting signal for the winter season is given at Thurnher's Alpenhof. Then our favorite hotel in Zürs am Arlberg opens its doors again and welcomes winter sports fans to a special experience.


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Welcome to Thurnher’s Alpenhof, the 5-star superior hotel with its extraordinary charm – authentic, adapted to the landscape and yet modern. With a service that leaves nothing to be desired. Here you experience unfeigned friendliness and service in the best sense, right from the start. Five stars superior, that means: the hotel team takes care of everything. Unpacking or packing suitcases, organizing ski passes and free ski waxing, and if needed, there are tips from the hotel’s own ski and snowboard instructor. He also leads guided tours and knows the most beautiful slopes of the ski region Zürs Lech. You only have to ski down the slope yourself. If you don’t feel like skiing, the concierge can organize a horse-drawn carriage ride – and if you wish, he can also find a babysitter to look after the children.

More than a hotel on the Arlberg

Thurnher’s Alpenhof

Vacation at Thurnher’s Alpenhof also means time out in the luxury family business at 1,717 meters. Excellent service, a dreamlike ambience and much more await the guest in the midst of an imposing winter landscape. Guests from all over the world and many celebrities from business, politics and the nobility appreciate this. They all love the unique atmosphere of the traditional and yet so modern house.

Luxury with soul, hospitality and the “extraordinary” are the top priorities here. Thurnher’s Alpenhof is quite rightly a Leading Hotels of the World and has already been awarded the 5 Star Diamond Award of the American Academy of Hospitality Sciences for the 13th time. The 14 rooms and 24 suites – designed in a classic, elegant style that extends to an alpine chalet – are extremely charming. Each room at the Alpenhof has its own style. From the linen tablecloth to the art on the walls, everything is of the finest and plays together virtuously. Crowned by panoramic windows with views of the Vorarlberg mountain landscape. Staying overnight with even more privacy is possible in the serviced apartments Thurnher’s Residences right next door.n.

Thurnher’s Alpenhof

A-6763 Zürs am Arlberg

+43 (0)5583.2191


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