New place to be in the Ötztal

Text THE SECRET Sölden
Photos Zuchna
THE SECRET Soelden Aussenansicht Winter
On the slopes, ready, steady, go! The cold season is just around the corner and with it the winter sports season. The new year 2022 couldn’t start any better because just in time, the apartment resort THE SECRET Sölden opens its doors in the Austrian Ötztal.


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Mountain nature meets extravagance

Within walking distance from THE SECRET Sölden, the Gaislachkogelbahn enables ski in / ski out. In just about twelve minutes, the modern cable car takes winter sports enthusiasts to the top station, situated at an altitude of over 3,000 meters. In the neighborhood, the glacier ski area, ski tour routes, a seven-kilometer toboggan run and cross-country skiing trails guarantee winter pleasures for every taste. Already from the skiing slope, the hotel catches your eye with a promising glow. Glistening gold, THE SECRET Sölden stands out from the dark winter landscape. The opulent entrance leads guests inside, where a sophisticated design awaits. Elegant subtle colors blend with modern furniture in chrome, brass and gold tones. The novel overall concept is revealed bit by bit. An open house approach deliberately breaks up the existing structures of the traditional hotel industry. The classic lobby is history. It is replaced by LA’LIV, which welcomes guests in a living room atmosphere and is, thanks to the smart room design, wonderfully versatile. In the morning breakfast is served there. Later on, LA’LIV serves as a chilled-out day bar with included open bar self-catering. In the evening it transforms into an elegant restaurant, where a French-Alpine fusion cuisine and sharing dishes invite guests to feast together. In addition, THE DELI pick-up store with several self-service machines provides guests with a high-quality selection of food and drinks 24/7. Whether soft drinks or champagne, chocolate bars or truffle pasta, no wishes are left to be desired.

Great drinks with a view

In the evening, guests can let the day fade away over the rooftops of Sölden. The spectacular bar THE VUE, the only sky bar in the centre of town, invites you to enjoy refreshing drinks with a partially glazed ceiling and an impressive mountain panorama. It gives you the feeling of taking a seat directly under the starry sky. This is where bartender art meets extravagant interiors. In curved designer chairs, guests enjoy cosmopolitan classics, signature drinks with regional vodka and gin as well as a selection of exclusive champagne. Modern video installations as well as subtle light effects make the bar a distinctive event location for hotel guests and external visitors.

Plenty of space for privacy

THE SECRET Sölden offers 44 spacious residential units on an area of 6,000 square metres, including countless possibilities for retreat. Both the existing and the 21 new signature apartments form a private refuge with amenities such as spacious living areas and fully equipped kitchens. For those who want to have breakfast in peace, just in company of their loved ones, the SECRET Fridge is the perfect choice. The apartment’s refrigerator is filled with products from regional producers upon arrival. High-quality wood and soft colors create a cozy ambience. Tasteful color accents set highlights.

THE SECRET Sölden makes athletes’ hearts beat faster

But not only winter sports fans get their money’s worth. In summer, the ski area is transformed into Bike Republic Sölden with exciting trails and a varied network of routes for outdoor fans. In addition, around 300 kilometres of hiking trails and the free use of seven summer mountain railways invite you to enjoy panoramic views, to discover alpine meadows and magnificent mountain lakes and to conquer the one or other 3,000-metre peak. The in-house wellness area LE FEEL with saunas, steam bath, relaxation room and fitness area as well as an infinity pool, which transitions from an indoor to an outdoor pool, ensures relaxation all year round.



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