Text Joachim Fischer
Photos BMW, Sixt
The BMW 7 Series once again sets the standard in the luxury sedan segment. With its expressive design, extensively enhanced drive technology and pioneering innovations in the areas of operation and connectivity, it has achieved worldwide acceptance. What's more, with the BMW 7 Series, driving pleasure and the travel experience in the luxury segment have reached an unprecedented level.


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The first BMW 7 Series was launched in 1977. In the meantime, the sedan is being built in its sixth generation. And so you will find innovative technology in the current BMW 7 Series that enables absolute control of the vehicle even at higher speeds and in difficult conditions. This makes the 7 Series an ideal companion, especially on interurban roads and motorways. The rear axle is equipped with a standard level control system, which ensures that the height position of the 7 Series always remains optimal. Three different driving modes adapt the driving characteristics to your wishes and needs. You can choose between Comfort, Sport and Eco-Plus, depending on what you’re in the mood for. Features such as air conditioning, driving assist and comfort seats round off the driving experience and meet all the demands you could possibly have of a saloon.


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“With its superior character, the new BMW 7 Series embodies the attitude towards life of a target group that realises its ideas in a self-determined manner and independently of external influences,” says Uwe Dreher, Director Brand Communication BMW, BMW i and BMW M.


Who wants to enjoy dynamic driving and an incomparable comfort of an upper class sedan, can rent the BMW 7 series or another luxury car at Sixt. This car is designed to meet the highest standards of performance, driving characteristics and equipment. Thus, an impressive 6-cylinder engine is installed under the bonnet, which is already convincing in the basic version as a petrol engine with 320 hp. What’s more, at over five metres long and almost two metres wide, the four-door model is a guarantee of luxurious spaciousness.

Luxury class vehicles belong to the most exclusive vehicle category of all. This is due to the high driving comfort, the good driving characteristics as well as the exclusivity of the vehicles. And so Sixt offers small cars, mid-size cars, SUVs, trucks as well as vehicles from the upper class and luxury segments. These include exclusive rental cars from manufacturers such as Audi, BMW, Mercedes-Benz, Jaguar, Maserati and other premium brands.

Tip from the GO SIXT editorial team:

Use the elegance of the BMW 7er series or another luxury car for a trip to Kopenhagen in Denmark. There you stay in a beautiful Hotel named Villa Copenhagen. At least one of the best restaurants in the world, based in Copenhagen as well, you should visit the famous NOMA. The original Noma was, undoubtedly, one of the most important restaurants of its generation and earned the title of The World’s Best Restaurant in four years: 2010, 2011, 2012, and 2014.

The restaurant that coined New Nordic cuisine is reborn with a more daring attitude than ever.


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