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Trussardi- The gragrance that embodies strong femininity

Text Jean Baker
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Photos Trussardi
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20/09/2021
Women today are "empowered": They are emancipated, free, strong, independent, in control of their lives. Based on this, Trussardi Parfums has created a new classic with "Trussardi Eau de Parfum", which gives the noble brand with the stylized greyhound as a logo an identity worthy of display.

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Trussardi was founded in 1911 by Milanese leather goods manufacturer Dante Trussardi as a glove factory near Bergamo. His grandson, Nicola Trussardi took over the company at the end of 1960 and turned it into a luxury fashion house. Today, Tomaso Trussardi, husband of Swiss TV presenter Michelle Hunziker, is chairman of the board of directors in the group. In the 1980s, Trussardi developed into a lifestyle fashion brand that has also offered its own perfumes since 1982. And in 2021, Trussardi has created a perfume precisely for those women who know how to combine ethics and aesthetics with a love of justice and beauty. A fragrance by women for women: Julie Massé and Violaine Collas, two talented and rising stars of the famous perfume house Mane have collaborated here, uniting in this new fragrance the love of style and elegance.

Trussardi tells of the special appreciation Italians have for women


“Trussardi Eau de Parfum” expresses vivacity, elegance, positivity, serenity, joy and the excellence of Italy. The olfactory score captures the free, Italian spirit and feminine boldness. In the top notes, the freshness of the Italian accord fuses with Italian mandarin and the luminous sweetness of neroli. The heart notes are an embrace of straightforward, robust lavender (historically used in men’s fragrances) and an exciting duet of the hypnotic notes of jasmine absolute and white dahlia. Rounding out the score are velvety base notes that open with suede accords, perfectly enhancing the violet chords and finishing with patchouli essential oil. The bottle is an authentic work of art of contemporary Italian design! Its perfect cylindrical shape recalls the refined silhouette of dresses from the seventies, when the women’s liberation movement was born.

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BEHIND THE SCENES

A video filmed by Mariano Vivanco against the gorgeous backdrop of Lake Como. A strong, rhythmic soundtrack musically accompanies a woman who confidently steers a speedboat.

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Trussardi perfumes reflect femininity, beauty, sensuality and luxury

Besides “Trussardi Eau de Parfum”, Trussardi stands for further, noble perfumes. Exemplary would be mentioned here “Trussardi Inside Woman”, a very fragrant perfume. The ingredients are teak, amber, coffee, musk and cedar. The perfume “Trussardi 1911 Donna Edp” is also a very popular perfume among women. It impresses with extracts of lemon, yuzu and green cedrat. This gives the perfume an independent, fresh and very floral smell.

THE GREYHOUND – THE SYMBOL OF TRUSSARDI

Since 1975, the Italian greyhound has been the symbol of Trussardi. Elegant, iconic and authentically Italian. Trussardi’s recognizable motif is complemented by some playful dogs in a series of videos and images dedicated to the city’s most charming canines, shot in some of their favorite places. On holiday with a dog? Here’s where to stay in Italy with a dog.

Tips from the GoSixt editorial team:

24 HOURS IN MILAN – The Fondazione Nicola Trussardi is an internationally renowned foundation for the promotion of contemporary art. Besides the Trussardi Flagship Store, the Fondazione Nicola Trussardi is one of our tips on the 24 Hours in Milan tour.

The right car for the 24 hours in Milan offers SIXT. And if you want to extend your stay, we recommend the HotelUptownPalace.

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