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Poggenpohl #Soho NY

Text Joachim Fischer
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Photos Phillip Karlsberg, Poggenpohl
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21/10/2021
For almost 130 years, Poggenpohl kitchens have fascinated with their unique design and have continued to set new standards with their innovative technology. It is the openness to innovation that characterises Poggenpohl and runs like a thread through the history of the successful company.

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The name Poggenpohl is closely associated with the history of the fitted kitchen and stands for kitchens and cooking with luxury and quality. The traditional brand thus embodies the highest degree of technical and aesthetic value. Great importance is attached to the sustainability and longevity of the products. Honoured several times with the German Design Award, Interior Innovation Award and reddot Design Award, Poggenpohl has established itself as one of the oldest design brands as an innovative design brand.

Poggenpohl conquers New York’s trendy SoHo shopping district in form with a new flagship store, door to door with other international luxury brands such as Hugo, Louis Vuitton and Apple. With an impressive kitchen display expressing individuality and creativity, Poggenpohl has moved from its central Park Avenue location to the trendy SoHo designer district.

Luxury kitchen manufacturer takes off in full swing in 2021

Things have been quiet around Poggenpohl for a long time – but Germany’s oldest kitchen manufacturer is willing to change that. After the company from Herford in eastern Westphalia was bought by a Chinese investor in 2020, the luxury brand seems to be opening up to international trends in 2021. Whereas Poggenpohl kitchens have so far stringently followed a straightforward look with high standards and muted tones, the company is now presenting itself with extroverted collections that make you want more. More desire for kitchens “Made in Germany”, more desire to cook at home!

Spotting New Dimensions

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Dirk Lange (photo) is the new Managing Director of Poggenpohl Group Holding GmbH

“Poggenpohl has been making kitchen history with its precision craftsmanship and a continuously evolving approach to innovation since it was founded in 1892,” says Dirk Lange. “Especially in the international market, USA and Asia, our business is growing. With a strong, independent positioning of the brand and the intensive expansion of design and technology excellence, we will give kitchen architecture a progressive profile – for the benefit of a very demanding international clientele. The Jomoo Group, the new owner with innovation and research centres in Asia and Europe, is an extremely innovative-thinking, extremely responsible partner in this.” Dirk Lange, a proven expert on Asia and longstanding top manager of internationally active manufacturers in the sanitary and interior design sector in the premium and luxury segments, is relying on the strong values of the Poggenpohl brand.

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