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The Franconian sporting goods manufacturer Puma is moving to the Austrian capital with a new showroom. Partners and retailers will find the Herzogenaurach-based company in the Nordbahnviertel. In keeping with the brand's image, the district offers a modern and urban environment in which the global sports company Puma, partners and dealers can feel at home in an area of around 750m2.


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The sporting goods manufacturer Puma celebrates the opening of its new showroom in the heart of Vienna: in the Nordbahnviertel – a new district at the former freight station in the 2nd district.

Trade visitors can expect a comprehensive insight into all performance and lifestyle-inspired product categories: Shoes, textiles and accessories from the Sportstyle, Football, Running & Training, Basketball, Golf and Motorsport segments. In the new showroom, retailers can not only explore the Puma universe in detail, but also use the various modern spaces for product presentations, events, and much more. The Puma showroom in Vienna is a place that offers an inviting ambience for every occasion to facilitate a pleasant exchange.

“With the opening of the new showroom, Puma is sending an important signal and is thus unreservedly underlining its long-term investment in the Austrian market. Puma’s sales and marketing teams can now fully activate their expertise under the Forever Faster credo while optimally pushing existing and future partnerships in the local market,” says Norbert Mair, Puma Country Manager Austria.


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