Feels like Prada

Text Josephine Korden

Photos David Sims / CD Ferdinando Verderi

20/09/2021

Feelings - emotions and senses, intimacy and tactility. The autumn/winter 2021 women's and men's collections designed by Miuccia Prada and Raf Simons deal with feelings. And what they trigger in us.

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Feeling has sensory and emotional connotations – it is not a matter of intellectual discourse, but of instinct and spontaneity.

The images taken by David Sims are each fragments of a narrative in their own right – but presented side by side in series, these photos create their own abstract story that expresses emotion. This subtle campaign is many times about what feels like Prada – feels like Prada.

This narrative will be brought to life in the fall of 2021 through a variety of experimental actions that reinterpret digital and physical life through the photographic eye of the Prada fashion brand.

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