The BMW Add-On Mobility app always offers customers the ideal vehicle, be it a convertible for city trips or an all-wheel drive for mountain excursions. Jens Thiemer, Head of Customer and Brand Management at BMW, emphasises the perfect complement to the customer’s own vehicle in everyday life and on holiday. Marcus Krieg, Head of BMW Group Mobility and Energy Services, explains that the app supports customers with efficient combustion engines for long journeys in order to facilitate the switch to e-mobility.
Exclusive benefits for app users include prioritised access to BMW and MINI vehicles in the SIXT fleet as well as attractive additional services. Nico Gabriel, COO of Sixt SE, emphasises that the app increases the reach of mobility services and deepens the long-standing partnership with the BMW Group.
The BMW Add-On Mobility App will be available from 30 June in Germany, Belgium and Luxembourg, with other countries to follow at a later date. Users need a BMW ID or MINI ID via the My BMW or MINI app. The seamless digital integration enables direct booking and collection of rental vehicles at selected SIXT stations. In the future, customers will automatically find their usual driver settings in the rented BMW and MINI vehicles to ensure a familiar driving experience.
The BMW Group continues to offer access to the FREE NOW app as a multi-mobility platform for a wide range of means of transport in urban areas. The BMW Add-On Mobility App specifically fulfils the premium requirements of BMW and MINI customers when renting a car for an even more enjoyable driving experience.
Editor’s tip:
Arrive in Munich, conveniently rent a car via the BMW Add-On Mobility app and enjoy a dinner at Jan.
